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#BirchandFogLife

Welcome to Canada’s leading female-first wellness brand.

Through our passion for higher learning, desire to create more moments that matter, and curation of elegant wellness essentials, we invite you to spark the conversation on the possibilities of a plant powered lifestyle.

Our Story

The wellness products you’ll reach for every day.

Pharmaceuticals aren’t for everyone. You deserve better, modern alternatives to self-care, so we set out on a mission to change the landscape through premium plant powered wellness products that make up the backbone of your routine. It’s casual, uncomplicated wellness that works with you, instead of on you.

A Canadian, female-first wellness collective and lifestyle company, we are guided by the rituals that make up our days and products that are essential to daily wellness. Celebrate life’s experiences with us – Create to tease the edges of your imagination, Enhance for that brisk morning run, Focus to clear your mind and own your work, Ignite for the rush that makes you blush, Refresh to take the edge off of things, and Relax to.. well, sometimes you just need a brain massage 💆🏽‍♀️😴. Welcome to Birch + Fog. This is our story.

EXPERIENCE MORE

Moments That Matter

For The Dreamers

Your inner critic is annoying. Let your art speak for itself.

For The Sensuous

Some of the best moments in life are the ones you can’t tell anyone about.

For The Active

Supercharge your lifestyle. Go above and beyond, everyday.

For The Mindful

Turn on, tune in, and drop out. Revitalize your mind, body, and spirit.

For The Studious

Turn off the distractions, dive into your work, and own your day.

For The Restless

Unwind and embrace the calm, you deserve to sleep easy tonight.

For The Dreamers

Your inner critic is annoying. Let your art speak for itself.

For The Active

Supercharge your lifestyle. Go above and beyond, everyday.

For The Studious

Turn off the distractions, dive into your work, and own your day.

For The Sensuous

Some of the best moments in life are the ones you can’t tell anyone about.

For The Mindful

Turn on, tune in, and drop out. Revitalize your mind, body, and spirit.

For The Restless

Unwind and embrace the calm, you deserve to sleep easy tonight.

CURATED FOR YOU

We work tirelessly to curate a digital shopping destination where you can discover amazing wellness products from premier brands and buy them in a single-cart experience.

PRIVACY IN STYLE

We use bank-level security and layered identity protection to protect your information from unwanted eyes while delivering a truly elegant experience.

MORE YOU KNOW

Navigating wellness products can be fun and enlightening with the right guide, and our Experience Concierges are ready to help. Check out our Live Chat and start your journey today.

HIGHER EDUCATION

The Fog Blog

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