Kelly Turner is the creator of the brand Deew. A serial entrepreneur, she previously founded a large-scale shop called “Fall for Local” and is proud to be an Executive Director for a non-profit organization called Vancouver Entrepreneurs Forum (VEF).
Why is self-care important to you?
In a world where things have gotten so busy, and people expect immediate results it’s so important to take time for the one person that matters, which is YOU! Self-care could be small things, like sleeping in, drinking water, smoking a joint before bed, or really big things like huge lifestyle changes. Self-care is very important to me as it allows to me connect with myself and alleviates burn out.
Describe your self-care ritual.
Waking up early and creating slow morning for myself are key to my success. I wake up at 6:00AM, drink my coffee and check for any important emails. Then I create time for me. I’ll start my mornings with a healthy breakfast, a hot shower followed by lathering Deew Highly Nourishing Crème in Uplift afterwards. This is a great ritual to start my day as it allows me to slow down and give time to myself before the rest of the world wakes up.
What was the first thing you did when you woke up this morning?
Checked my phone. I know it’s a “faux-pas” when it comes to self-care. I have family on the East Coast and I love waking up to messages from them, for me this is important.
“As a modern woman, I had a hard time finding cannabis products that related to my personal aesthetics. There wasn’t really much out there that I could connect with. I decided to create a brand that aligned with my values – tada! Deew was born.”
Kelly Turner, throwing the #birchboss look. (📸: @amanda_siebert)
What was the last thing you did before you went to sleep last night?
Watched Netflix in bed on my laptop, while I rubbed Deew Highly Nourishing Crème in Chill all over my legs and feet.
Why do you think there is limited male leadership around self-care?
Personally, I feel “self-care” is geared towards women, and men perhaps feel secluded in the this space, albeit self-care should be for every human.
What does “wellness” mean to you?
It’s a personal, unique journey for one’s well-being. And everyone’s journey of wellness is different. Wellness for me, is something I selfishly do for myself to ensure I feel grounded, healthy and chill.
How do you take care of yourself on the road?
Being on the road is tough when it comes to diet as I eat out a lot on the road—so that is tough. But no matter, where I am, I will always floss, brush my teeth and wash my face before bed. To me it’s a the little things that make the big impact.
Is there a product you don’t leave the house without?
Yes! My CBD infused Deew lip balm. Sadly, we have discontinued them, but I have my personal stash that is slow running on low. Yikes!
“It’s a personal, unique journey for one’s well-being. And everyone’s journey of wellness is different. Wellness for me, is something I selfishly do for myself to ensure I feel grounded, healthy and chill.”
Do you use CBD or cannabis for wellness? If so, how does it make you feel?
As an entrepreneur there are peaks and valleys of stress and anxiety. I like to manage that with Deew’s SUPERDEEW CBD Tincture (available for pre-order). I take a drop every morning with my coffee. It just takes the edge off and allows me to focus, without feeling anxious.
The Birch + Fog ethos is that we exist to empower the modern woman to “experience more of the moments that matter” through our everyday wellness products. What are your “moments that matter”?
This might sounds cheesy but spending time with my husband after a long day. He is also an entrepreneur so our days are very busy and it’s challenging to really connect during the day, so in the evening when we both disconnect from work and connect with each other is really the moment that matters to me most.
What are your favorite supplements, herbs, and healthy necessities?
If you open my kitchen cabinets you will find a whole section dedicated to potions and herbs. I swear I am part witch. Lately, I have been enjoying adaptogen mushrooms in my coffee, with a side of our SUPERDEEW CBD Tincture (pre-order available now!).
“Ultimately, the most rewarding things about being an entrepreneur is creating a life for myself that gives me control of my own destiny and freedom.”
“Do these say ‘sassy but classy’?” (📸: @oqstories)
What is the one wellness trend we’ll never see you try?
I will try anything once, with that being said I tried the Celery Juice trend and I just wasn’t convinced.
What inspired you to create Deew?
As a modern woman, I had a hard time finding cannabis products that related to my personal aesthetics. There wasn’t really much out there that I could connect with. I decided to create a brand that aligned with my values – tada! Deew was born.
What’s been the most rewarding aspect of your entrepreneurial journey?
Even though the entrepreneurial journey has been challenging, demanding and tough, I wouldn’t change it for anything. Ultimately, the most rewarding things about being an entrepreneur is creating a life for myself that gives me control of my own destiny and freedom.
What’s your mantra of the moment?
Just chill. Seriously, though. Stress has impacted my well-being over the past years of becoming an entrepreneur. Ultimately, nothing is so important that you need to stress about it.
What is one piece of advice you wish you could tell your younger self?
Health is wealth! When you’re younger you think you’re invincible, then you hit 30 and realize how important your health is.
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