Our Story

Birch + Fog is the lifestyle collective for plant-based wellness essentials designed to elevate your mind, nourish your body, and enhance your consciousness and perception of beauty.

It’s an unadulterated celebration of life, happiness, and health. Through our holistic approach to a plant-based lifestyle, we’re here to help you make the most of the moments that matter

Welcome to Birch + Fog.

Our Team

Birch + Fog was started by a group of world-traveling, sustainability-loving, passionate wellness educators with an enthusiasm for the possibilities of a plant-based lifestyle.

Birch + Fog represents the holistic wellness collective that goes far beyond the chase of the “high” and embraces the whole of our experiences as humans and humanity – mind, body, and spirit. When we started, we believed that a plant-based lifestyle is as much about wellness as it is about indulgence. As much about pleasure as it is about healing. When we select a product for our catalog, we make sure we’re selecting only the essentials, products that would help you improve the way you create, enhance, focus, ignite, refresh, and relax.

We are a group of people interested in a new way of living. Your story is ours.

Our Ethos

Our every intention is to help you make the most of your experiences, introducing products designed to mediate your daily rituals.

The thought of helping you live better keeps us energized and eager to add goodness to your life. With each passing moment, we see more and more Foggers joyfully recounting their experiences. From moving away from pharmaceuticals and relieving chronic ailments to enhanced social lives and happier pets, a new reality is emerging, one that happily greets the functional, healing, recreational, and sometimes life-changing benefits of a plant-based lifestyle. That’s what Birch + Fog is. More than products, it is an embodiment of Experiences, which is why we categorized our products based on the Experience profiles that make up all our everyday routines.

Leadership Principles



We are obsessed with creating memorable experiences, from the time you hear about us and browse our store, to the moment our products are delivered, unwrapped, and enjoyed.



Through transparent and authentic conversations, we unceasingly expand our understanding of the products and experiences that matter most to our Foggers.



We resolved to emphasize continuous growth as a defining tenet of our core culture, guiding every success, and adjusting the course with each new discovery.

A Little Background

You made it all the way down this page, so this is is a special moment for us. A little background on our product philosophy: our wellness-obsessed team has tried literally everything out there, and we know what works. Through painstaking trial and error – and with real-life usage in mind – we’ve developed a catalog designed to get you through the day looking and feeling your best, so you can get shit done without breaking the bank. Oh, and we deliver these essentials in cute, stylish packaging. So even if you’re new to the plant-based lifestyle, or are just making a few upgrades, we’re here for that. Think of our products as the wellness essentials you need, plus products you’ll actually use.



Experiences Delivered

Cups of coffee

It’s Better On Top

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